How BYTON is building Next-Generation POS Tools

The BYTON Company – BYTON believes that the future of mobility revolves around refining life on the move. With a focus on enhancing user experience. Creating the next-generation smart device on wheels.

Agency

Konzepthaus

Platform

WebGl, Virtual & Augmented Reality

Industry

Automotive

Credits

Lucas Howes

Damian Bishop

Julian Rocholl

Quirin Friedl

Sr. Manager Visualization - BYTON

“Within a few short months, the XRProfessionals team helped us develop and launch our location-based mixed reality POS tool.

Working with the XRProfessionals was amazing.”

The Challenge

BYTON’s focus on technology and groundbreaking user experience must be expressed from the first contact through to purchase.

The XRProfessionals were tasked to build the next generation POS tool that accurately represents the premium quality of the BYTON brand, emotionally, visually and technologically.

The solution and our approach

We leveraged psychological principals to help clients build a connection with their car increasing a sense of ownership and boost the likelihood of a purchase.

To do this we built a multi-platform XR (Extended Reality) car configurator.

Potential customers can experience and configure their new BYTON on an interactive touch screen then experience their personalised car in Virtual and Augmented Reality.