MAN Trucks – Headquartered in Munich, Germany, MAN Truck & Bus produces vans, trucks, heavy goods vehicles, bus-chassis, coaches, interurban coaches, and city buses.
Mobile Virtual Reality
Following the success of the MAN VR app, we were tasked to build a similar experience for mobile VR (Google Cardboard).
The client required the experience to be visually as realistic as possible and enable the user to fully configure all available variants, sizes, colours and external accessories.
The solution and our approach
To build for Mobile VR we had to rethink how the user was going to experience and configure their truck. We had to also consider the technical limitations of mobile VR apps while keeping the app visually appealing.
We decided on a fixed position experience. This way we could reduce the environment so that the realism was maintained in VR. We were able to build the experience so that it ran on 60fps on all supported devices.